The other day, I was watching TV and the new Kia commercial for the “Soul” came on, featuring hip, “gangsta” rapping…Hamsters and a very catchy song, “The Choice is Yours” by the Black Sheep (NOT HAMSTERS?!?!? Crazy I know). Kia has used hamsters in previous commercials, which turned out to be very successful, and of course they wanted to reach a different target audience with the Soul. Kia wanted to reach a younger, hipper, fresher audience…and so they turned to hip hop hamsters. Not exactly sure who came up with that idea on the drawing board at famed So Cal-based David&Goliath (one day I dream of working there).