Credit cards are easy to promote. What is more fantastical than using a magical card to buy whatever you like! (And of course not include the dreadful part of actually paying off the card in the advertisements). Visa came up with their new campaign (semi-new, it has been around for a year or so) titled “Life Takes Visa.” They took a whimsical, organized, and humorous perspective on the spending of money. They effectively correlated their television ads and their print ads.